Just came across this story. What a cool business model - customers pay what they think the product is worth. Its run by Panera's non profit foundation. If the experiment works they will use the earnings to open more pay-what-you-want restaurants across the country. I hope Panera does this in the DC area.
Panera borrowed the idea from One World Salt Lake City.
thoughts, recipe notebook, connecting food to the heart of the matter
No comments:
Post a Comment